Is your brand really yours?

Find out why it's important to register your trademark and why it's essential for it to be yours forever.

How many times have you seen or heard someone who has had to enter into a dispute over a trademark they created some time ago but don't have the right to use.

Well then, this is a flaw many entrepreneurs make when creating a name for their company. Because of the hustle and bustle of everyday life, the anxiety of having something fast, a lack of knowledge or even a lack of guidance from the agency that serves them, they end up with a big problem down the line.

Investment in a new brand, new materials, readjustment of layout standards, as well as re-educating the public to understand that the current company is the same as the previous one are all problems when companies have to reposition themselves forcibly due to lack of registration.

 

How to consult

Before you start using the name you have defined for your company, remember to look for someone who specializes in registering trademarks. This could be a person or company that does the search and generates a report. If the name is available, start the registration process and then you can use it as you please. This is essential to avoid problems later on.

 

How we do it

To avoid problems like these, here at Vers, in a naming process (which is part of branding) for clients, research is a stage that doesn't go unnoticed. 

Also as part of our process, when we validate the names that will be presented to the client, we already carry out a search with the bodies responsible for registering trademarks to see if these names are eligible for registration, after which we present them to the client.

This gives us the security to carry on with the work and the certainty that we won't have any surprises afterwards.