Today you receive thousands of advertising messages during the day and if you can't remember even 90% of them, it means that either they weren't creative enough or they weren't targeted to your needs.
That's the truth: creativity sells more than a simple offer.
An advertising message must work on two important points:
First the emotion
Always the first to appear, the impact comes through emotion and generates a feeling, usually joy, surprise or reflection.
Then the reason
This is represented by interest, which is the second moment in which the person tries to understand what the message is and who created it. Here it's almost a momentary reflection that makes the person create their own need and desire.
So a creative campaign is an agent of attraction if applied to a consumer's journey and levels of awareness.
This is so true that everyone remembers creative advertising and mentions it in everyday conversations with friends and family.
Creativity has no limits. It can be text, image, feed, stories, video, offline or online.
What matters is that there is a message that makes an impact and generates interest.
Creativity sells more.
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