What brands are made of

What are brands made of?

Start looking at something that goes beyond visual identity.

Brands are made up of two parts, identity and strategy, as shown in the figure below.

What brands are made of - branding- Vers Agency

Beyond visual identity, a brand is made up of strategy.

That's why, when we work on a branding strategy, we need to explore the points that make the brand unique and use communication to show this.

Identity is everything you see, strategy is what takes you further, what you feel when you talk about the brand. The two things go hand in hand and there shouldn't be one without the other.

Furthermore, brands are born out of purposes which are delivered in the form of products and services. So, from the inside out, those involved must clearly know what these purposes are.

Knowing this format of how a brand is made clarifies and helps us understand their attitudes on the market and in everyday life.