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Pink October beyond the bow tie, Breast Cancer Doesn't Wait! - Medcloud Case

See how Medcloud, with our help, has created a new way of raising awareness about the importance of mammograms and going beyond the pink ribbon campaign.

With the aim of raising awareness and approaching Pink October in a different and much more practical way, Medcloud has launched the Breast Cancer Doesn't Wait campaign!

The company took a group of women who are in the recommended age group of 40 to have their mammograms.

The action was put together by Medcloud's marketing team, and to record the details and tell this story, they enlisted the help of the Vers agency in scriptwriting, art direction and set design. The film was produced by Replay.

Check out the Pink October campaign video - Breast Cancer Doesn't Wait!

A Medcloud is a company that provides cloud solutions for the medical imaging segment and aims to evolve exam management systems and, consequently, improve the experience and diagnosis for patients. With quality, security and practicality, it has consolidated its position as the largest cloud PACS solution in Brazil, now also offering an integrated RIS system for the complete management of imaging exams, as well as a teleconsultation tool, Medcloud Live. In the medical imaging management software market since 2012, it has won awards such as 10 Leading Diagnostic Solution Providers 2019 from US magazine Insights Care, and the Latin American Cloud-based Medical Services Customer Service Leadership Award from Frost & Sullivan, among others.

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