A good logo goes beyond the company symbol. It translates everything the customer feels about a brand's product, service and delivery. That's why it must be taken seriously. Here are good attributes that a logo design should have in order to be well seen and remembered.
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Simplicity
A simple logo makes the brand versatile and applicable to different media. Just off the top of my head, is it easier to draw the Mc Donalds logo or the details of the Monalisa painting?
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Relevance
The logo should match the company and be for the audience that will consume it. One example is that comical approaches should not be present in the logos of lawyers or other companies that need to inspire confidence.
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Longevity
A well-designed logo must be timeless and avoid following trends, because a design strategy must last if it is to become established and recognizable.
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Distinction
A good logo stands out from the rest, especially from the competition. That's why you should never look for ready-made symbols or ones that are too close to other logos, whether in your field or not.
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Memorable
The elements of a logo must find a place in your audience's mind, so it is essential that it has characteristics that make it memorable.
Does your brand fit these attributes?
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