Ministrare - Identity Creation and Positioning

Ministrare Gastronomia e Experiência is a space that brings together events and gastronomy classes in Joinville, Santa Catarina.

The challenge with Ministrare was to create a strong, unique brand whose pillars were refinement, service and gastronomy.

After a series of conversations with the partners and an in-depth study, from the conversation with the professional who developed the architectural project for the site (to gather perception and experience of the place) to the real knowledge of who the public Ministrare served was and how they would receive the brand, we created an identity with refinement, class and a lot of strength.

In the project we also created the brand positioning, which translates what the company does, it Serves Gastronomy and Experience along with its manifesto.