Rebranding and naming for Conexpar

In this project, Conexpar Materiais Elétricos e Iluminação underwent a comprehensive rebranding process aimed at strengthening its presence in the market. The proposal was to create a dynamic visual identity, reflecting the solidity and modernity of the company, capable of serving both large corporations and self-employed electricians.

Concept and Strategy:

The main objective of this project was to position Conexpar as a reliable and agile brand in the electrical materials and lighting segment. The design strategy focused on conveying the perception of quality, agility and accessibility, highlighting the brand's ability to operate in different market segments.

Visual identity:

Conexpar's new visual identity was designed to be vibrant and impactful. We used a color palette that conveys modernity and innovation, while the typography was chosen to ensure legibility and immediate identification of the brand. The graphic elements use a visual language that refers to the lighting and electricity sector, reinforcing Conexpar's specialization.

Design and Layout:

The layout was developed with a focus on the user experience, keeping navigation intuitive and pleasant. Information on products and services has been organized in such a way as to make it easier for customers to access, allowing them to better visualize the options available. We used high-quality images of the products and visual compositions that reflect current market standards, ensuring that the Conexpar brand stands out in the digital environment.

Since implementing this new visual identity, Conexpar has seen a significant increase in customer interest and an improvement in brand perception. The rebranding has not only increased the company's visibility, but also strengthened its position as a leader in electrical materials and lighting. The new communication brought a renewed connection with the target audience, reflecting users' needs and expectations.

The Conexpar Electrical Materials and Lighting rebranding project is proof of how good design can transform the perception of a brand. It is a project that we are proud of the result and the partnership with Conexpar, and we are excited to see the positive impact this new identity will have on the company's future.